![]() So, how do you go about matching these colors and keeping the essence of your brand? A great color palette tool to play around with while searching is Adobe’s Adobe Color website. ![]() There are endless options and this can become a daunting task. Not all brands have single-color logos so don’t limit yourself if you are in the process of building a color palette for your brand. When you think of getting a lift somewhere, vibrant pink isn’t the first color many may have in mind, but their brand pink is such a memorable one and works well for them. One brand that took a risk but helped them stick out was Lyft. Take a look around and do some visual research when choosing colors for your brand. Sometimes, specific colors make sense for the type of product or service a brand provides, but it may cause the brand to blend in and get lost in a sea of other brands utilizing the same colors. How to Apply Color Theory to Your Branding and Logos The color selection works well for a brand that started as a printed newspaper. Another brand you may recognize that showcases black for its logo is The New York Times. In fact, here at PLANOLY, we only ever use our logomark in either black or white in varying opacities for this reason. Another reason for this elegant color selection is to let other parts of the brand shine. Some brands stick to black or white for their logo, keeping it clean and classic, luxurious and sophisticated. This is an example of even if a certain color looks cool to you, does it make sense for you and your brand? For example, a wellness/ spa brand wouldn’t use super loud or bright colors because the idea is to promote serenity or calmness so lighter colors would work better in the situation. Prime examples are Facebook and Twitter which are known for their blues. Cool colors are typically calming and create a feeling of trust, making you want to stay for a while. Why? People couldn’t stomach it! So while they may not have their place in fast food, cool colors do work well in other industries. Does anyone remember when Heinz came out with purple and green ketchup? It flopped. These warm tones can also evoke an appetite, while cool colors, such as blue, aren’t as appetizing. They want their customers in and out and coming back time and time again. Popular Brands and How They Leverage Color in Their Logosĭid you know that there is actually a reason why most fast-food restaurants use warm colors in their branding? Warm colors are bright and energetic. So before picking colors for your brand, you might want to take a second and ask yourself what your brand or business is offering and how you want your followers or customers to feel when they think about your brand. They picked colors that not only looked good but resonated a particular feeling or message with customers. These brands didn’t just pick colors based on favorites. Another brand that strategically selected their brand color is Whole Foods which is branded in green, a color associated with health. The color red might make you feel passionate which may be why Target picked red as their primary color. For example, when you see the color yellow, you may feel a spark of youthfulness or even a wave of optimism. What is Color PsychologyĬolor psychology is the study of the interaction of human experience and color. The science behind this is called color psychology and it is used to influence the way people see and experience a brand through color. ![]() It also can set the stage for the experience of their audience. Brands use color selection to their advantage as a way to stand out and be remembered. ![]() Have you ever just felt the vibe, good or bad, of a color when you saw it? You’re not alone! The way people experience color might differ from person to person, but there is an opportunity to elicit visual and emotional impact when choosing colors for your brand. ![]()
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